MoEngage SMS 72M Acquisition: What It Means for the Future of Mobile Marketing
Subheading: MoEngage, a leading customer engagement platform, recently announced its acquisition of SMS marketing platform 72M. What does this mean for the future of mobile marketing?
MoEngage, a customer engagement platform that helps companies deliver personalized experiences to their customers across multiple channels, has announced its acquisition of SMS marketing platform 72M. The move is aimed at strengthening MoEngage’s capabilities in the mobile marketing space and providing customers with more comprehensive solutions to engage with their audiences.
The acquisition is significant as it highlights the growing importance of SMS marketing in the mobile marketing landscape. SMS is a powerful tool for reaching customers, as it has an open rate of 98% and can be delivered and read instantly. With more and more people relying on their mobile devices for communication and information, SMS marketing has become an essential part of any marketer’s toolkit.
MoEngage’s acquisition of 72M is a strategic move that will help the company provide customers with a more holistic approach to mobile marketing. By integrating 72M’s SMS marketing capabilities into MoEngage’s existing platform, customers will have access to a wider range of channels to engage with their audiences, including push notifications, email, web push, in-app messaging, and now SMS.
The acquisition is also a reflection of MoEngage’s commitment to providing customers with the most advanced and innovative solutions to engage with their audiences. With the addition of 72M’s SMS marketing capabilities, MoEngage is now better equipped to help companies build stronger customer relationships and increase customer loyalty.
One of the key benefits of SMS marketing is its ability to deliver personalized messages to customers. With the integration of 72M’s platform, MoEngage will be able to provide customers with even more personalized and targeted messaging. This will enable companies to deliver more relevant and engaging content to their audiences, increasing the effectiveness of their marketing campaigns.
Another benefit of SMS marketing is its ability to reach customers at any time, anywhere. With the growing importance of mobile devices in our lives, SMS marketing has become a critical tool for companies looking to connect with their audiences. By integrating SMS marketing into MoEngage’s platform, customers will have access to a wider range of channels to engage with their audiences, ensuring that their messages reach their intended recipients.
MoEngage’s acquisition of 72M is a significant development in the mobile marketing landscape. With the addition of 72M’s SMS marketing capabilities, MoEngage is now better equipped to provide customers with a comprehensive approach to mobile marketing, offering a wider range of channels to engage with their audiences. This move highlights the growing importance of SMS marketing in the mobile marketing landscape and underscores MoEngage’s commitment to providing customers with the most advanced and innovative solutions to engage with their audiences. As mobile devices continue to play an increasingly important role in our lives, SMS marketing will only become more critical for companies looking to connect with their audiences, and MoEngage is poised to be at the forefront of this trend.
