Mallu MV: The Rise of Malayalam Music Videos

Mallu MV, or Malayalam music videos, have seen a meteoric rise in popularity in recent years. Once a niche genre, Mallu MVs are now mainstream, with millions of views on YouTube and other social media platforms. This trend can be attributed to a number of factors, including the increasing popularity of Malayalam music, the rise of social media, and the growing demand for high-quality music videos.

Popularity of Malayalam music

Malayalam music has always been popular in Kerala, but in recent years, it has gained a wider following across India and the world. This is due in part to the success of Malayalam films, which often feature catchy songs and music videos. Additionally, Malayalam music has benefited from the rise of streaming services, which have made it easier for people to discover and listen to new music.

Rise of social media

Social media has played a major role in the rise of Mallu MVs. Platforms like YouTube and Instagram have made it possible for artists to share their music videos with a global audience. Additionally, social media has helped to create a community of Mallu music fans who can share their love of the genre with each other.

Demand for high-quality music videos

As the popularity of Mallu music has grown, so has the demand for high-quality music videos. Fans want to see their favorite artists perform their songs in visually appealing and creative ways. This has led to a number of artists investing in high-production-value music videos.

Impact of Mallu MVs

Mallu MVs have had a number of positive impacts on the Malayalam music industry. First, they have helped to increase the visibility of Malayalam music around the world. Second, they have provided a platform for new artists to emerge and showcase their talent. Third, they have helped to raise the standard of Malayalam music videos, which has benefited both artists and fans.

Popular Mallu MVs

There are a number of popular Mallu MVs that have been released in recent years. Some of the most popular include:

  • “Muthuvinte Kadhal Kavidha” by Vineeth Sreenivasan: This song was a huge hit in Kerala and across India. The music video, which features the wedding of Vineeth Sreenivasan’s character, is beautifully shot and has over 200 million views on YouTube.
  • “Jimikki Kammal” by Devi Sri Prasad: This song from the Malayalam film Velipadinte Pusthakam became a viral sensation, with people from all over the world dancing to its catchy tune. The music video, which features a group of women dancing in a traditional Kerala setting, has over 1 billion views on YouTube.
  • “Vellimoonga” by Shaan Rahman: This song from the Malayalam film Oru Adaar Love became a huge hit among young people. The music video, which features the lead actors of the film dancing in a variety of locations, has over 100 million views on YouTube.


Mallu MVs have come a long way in recent years. From being a niche genre, they are now mainstream, with millions of views on YouTube and other social media platforms. This trend is likely to continue in the future, as Malayalam music continues to gain popularity and social media continues to play a major role in the music industry.

In addition to the above, Mallu MVs have also had a positive impact on Kerala’s culture and tourism. The popularity of these videos has helped to promote Kerala’s beautiful scenery and unique culture to the world. As a result, the state has seen a significant increase in tourist arrivals in recent years.

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