Etsy Logo: Everything You Need to Know

The Etsy logo is one of the most recognizable logos in the world. It is simple, yet elegant, and it perfectly represents the Etsy brand. In this blog post, I will discuss the history of the Etsy logo, its design, and its meaning. I will also provide some tips on how to use the Etsy logo in your own marketing and branding materials.

History of the Etsy Logo

The Etsy logo was created in 2005 by Jared Tarleton, a designer from Brooklyn, New York. Tarleton was a fan of vintage ephemera, and he wanted to create a logo that would evoke the feeling of a handmade marketplace. He also wanted the logo to be easy to remember and recognizable.

The original Etsy logo was a simple wordmark in a light blue script font. The word “Etsy” was flanked by two stylized leaves. The leaves were meant to represent the organic nature of the products sold on Etsy.

In 2010, Etsy updated its logo to its current design. The new logo is a more modern take on the original design. The wordmark is now in a bolder, more contemporary font. The leaves have also been simplified.

Design of the Etsy Logo

The Etsy logo is a great example of how a simple logo can be effective. The logo is made up of just a few basic elements: a wordmark, two leaves, and a color palette. However, these elements are used in a way that is both creative and memorable.

The wordmark is the most important element of the logo. The font is easy to read and remember, and it conveys a sense of warmth and friendliness. The leaves add a touch of whimsy and charm to the logo. The color palette of orange, green, and blue is fresh and inviting.

The meaning of the Etsy Logo

The Etsy logo has two main meanings:

  • Creativity: The leaves in the logo represent the creativity of the Etsy community.
  • Community: The orange color in the logo represents warmth and community.

How to Use the Etsy Logo

The Etsy logo is a valuable asset for any Etsy seller. You can use the logo in a variety of ways to promote your shop and your products. Here are a few ideas:

  • Put the logo on your shop banner and profile picture.
  • Use the logo in your shop listings.
  • Create marketing materials that feature the logo.
  • Use the logo on your social media profile pictures.


The Etsy logo is a powerful symbol of the Etsy brand. It is a simple, yet elegant logo that represents the creativity and community of the Etsy marketplace. If you are an Etsy seller, I encourage you to use the logo in your marketing and branding materials.

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